Idea Napkin #1

After a lot of time developing my concept, I do believe that it would require me in order to develop a successful company, or at least successful content for the curriculum guides. 

1. I am not only someone who is excited about entrepreneurship, but also obsessed with education. I have a background in business education, and have developed curriculum and guides for DECA that are sold to 250,000+ members as well as curriculum and content for entrepreneurship courses at the University of Florida. In addition, I have taught myself graphic design through tools such as Adobe InDesign, Illustrator, and Photoshop. Through my understanding of graphic design, I feel that I have a stronger ability to understand how people experience what they see or read, how students learn, and the best way to communicate the information that they will be learning.  
2. I am offering curriculum guides that will allow students to become engaged with their educational materials and, in effect, learn more. These will be formatted originally as infographic-style guidebooks that will condense information and present lessons in a manner that will be interesting and appealing to students. 
3. I am offering this product to students and professors. Different versions of the books (based on content) will be offered to different levels of education (EX: beginners, more difficult, High School VS college, etc.) and they will be offered to several different areas of study. 
4. These customers care because they want to either a) learn more about a subject they are interested in or b) want to learn more in order to achieve higher scores on their exams. Although two different motivation, both of these demands can be met through my curriculum guides. 
5. My core competencies are my passion for education, my graphic design acumen, my background in business education working with professors and educators, and my patience. I say patience because I believe that anybody can create the next big idea. However, it is those who have the patience to build up their products that will actually do it. For example, anybody can design an infographic about market segmentation; it's not hard. But I'm the one writing these books for DECA because I'm the one who has the patience to research and create content. 

I do believe that all of these components fit together; not only are they necessary in order to develop a successful product, but they are also the skills and experiences that meet at the intersection of business and education. They reflect my passions and explicate exactly why I am the right person to take on this project.