What's Next?

Existing Market

1: What I think is next for my venture is technology integration. Right now, I am planning to create print and digital versions of my workbooks. However, the next step would be creating interactive activities online that provide more value through interactive learning. 

2: 3 target customers

• Sam: Marketing student, Sophomore
• Sam believes that providing more content through online and virtual platforms would be a very beneficial next step. He also suggested making additional content that would allow students to better prepare for specific exams. 
• Rachel: Business Teacher, 15 Years Experience
• Rachel agrees that more technological integration would be cool, however, she suggests that the most important next step is more teacher resources. Perhaps supplemental lesson plans and powerpoints to accompany the workbooks.
• Denise: Marketing Professor
• Denise believes that the next step is conducting research and providing more in-depth information, rather than just one-page infographics. She thinks it may be useful to collaborate with a textbook company.

3: In the future I intend to follow my plan of developing additional tools using technology to integrate more learning into the classroom. However, this will take time to develop. Therefore I will begin first be creating my own additional content correlating to the workbooks for teachers to use simultaneously in class and for students to use out of class. 

New Market

1: I’m currently targeting specific individuals: students and teachers. These are the people who will be directly using my products. A radically different market would be the Florida School Board, in order to gain school board approval and get my products in schools throughout Florida. 

2: I think that this product would create value for school board members because it would create value for their teachers/programs, and subsequently, their schools. With better learning material, competitive business students will perform better, and become more passionate about their programs. This will reflect very well on the school, and improve the community. 

3: 3 interviews

• Charles Scott Neely: Cypress Bay High School Principal
• Neely thinks that it the educational tools used in the classroom are a reflection of the tools demanded by teachers. However he does think it would be difficult for a workbook to replace a textbook. So, these workbooks should only be used as supplemental, extra tools for students and teachers.
• Angel Gomez: Piper High School Principal, Broward County School Board Representative
• Angel’s biggest suggestion was to work on collaborating with the state to incorporate common core standards. If this happens, the workbooks could get school board approved, and then I could have a more widespread distribution to many schools. He does admit this is a slow process, but at the end there will be a large payoff. 

4: I think many of my assumptions were correct: I would need to get the material school board approved in order to be most impactful. I do not think that in the short-term this will be the most profitable avenue for my venture. However with time, this could be extremely beneficial in the long-term.