Testing the Hypothesis Part 2

The who: people who should have this product but do not are students and professors/teachers. They should have the tools they need in order to not only succeed in class but also to improve comprehensive learning, make learning engaging, and ultimately make learning enjoyable. Current tools may allow students to succeed in the classroom, but they are not engaging and do not make learning enjoyable.

What: this concept could be misconstrued as a way to make textbooks prettier; however, it is more importantly a way to make students connect more to the content. In effect, by making students more engaged by classroom content they will take in more and have a more stimulating learning experience.

Why: the outsider's need may be just a glorified textbook. This product is not an attempt to remake the textbook, but to create a completely different product that could, eventually, replace the textbook.

Interviews:

• Danielle Nascimento, business teacher
• Danielle has been an educator for twelve years. She has taught multiple subjects, primarily marketing and SGA. She says that in both of these courses, learning by doing is essential. The more experiences students get, the better they comprehend information. In addition, she feels that the best teaching materials would be interesting and easy to understand for students, but also easy for teachers to be able to incorporate into their own lessons and classroom curriculum. 
• Wendy Smith, business teacher
• As a contrast to Danielle, Wendy has been a business teacher for two years. She knows that she is much less experienced, and comes from a background of being a guidance counselor. As a result, she feels that the most beneficial educational tool is one that pairs student learning with teacher learning, and acts as a guide for teachers on content to teach and how to incorporate it into the classroom. 
• Nico Lozano, business student
• Nico has gained a lot of leadership experience through extracurricular activities, and he feels that through these experiences he has learned more than through his actual classes. He says that class, and textbooks, is boring and that it's not related to what he wants to do in the future. This combination of "boring" content as well as lack of relevance contributes to contributes to Nico's disinterest in class. 
• Denise Akerman, PR student
• Denise is a regular student, however her experiences have given her insight into consumer behavior and graphic design. She agrees that people, especially millennials (students) respond much more positively to easy-to-read graphic design. I see this reflected through AIDA: Attention, Interest, Desire, Action. Denise agrees that an infographic-style workbook or guidebook would be much more comprehensive for students. 
• Michelle Matarazzo, business student
• Michelle seemed to be uncertain as to whether or not the workbook would really replace the textbook, or how much better it would be. However, she did seem much more interested in the technological component, integrating activities and interactive components to an e-book and virtual system. She has taken a course with content like this before, and it created much more engaging content for the students; they were a lot more involved and gained much more from the course. 

My interviews definitely helped me further understand the customers and that they are interested in more engaging and interactive content. It also helped me better understand the educator's perspective.

Inside the Boundary	Outside the Boundary
	Who is in the boundary: students, teachers	Who is outside of the boundary: non-students or educational professionals
	What the need is: an opportunity to engage students more through more relevant and understandable content	A glorified textbook, with pages of the same information
	Why the need exists: textbooks are boring, students do not enjoy learning, learning does not always connect the real world to in-class curriculum	Alternative explanations: students do not like school; however, all students like to learn if they feel it is relevant to them